A note from our founder

With gratitude,       Luisa

If you're anything like me, you've been let down and confused by finances. I'm here to change that. I've built a team of experts with heart, who are as committed to your success as you are. We're number nerds, kindred spirits and self care enthusiasts. We would be honored to meet you, serve you, and support you along your journey to building the fullest expression of the business you've dreamed of from day one. Welcome, we're so happy you're here.

Apply Today!



What We Offer

Who We Are

Check out what these incredible women have to say about their experience working with us


We take pride in helping remarkable women business owners manage their finances with ease 

"Deciding to work with Jen and Luisa, of People First Finance, has been one of the best gifts I've given myself!"

Before working with People First Finance, I felt embarrassed and overwhelmed anytime I would talk to my bookkeeper or accountant because I had no idea how to talk about the finances of my business. Now I have peace of mind knowing my finances are in line and the path before me is intentional and clear. 〡 Justine Kahn, Botnia

"Before working with Luisa I was overwhelmed with making big financial decisions and had zero trust in my ability to make wise money decisions."

Through our time together I not only gained the confidence to manage my finances from a place of honoring my values, but also to make financial decisions from a practical place instead of an emotional one that was often not based in reality. 〡Ariana Wolf

"Working with Luisa helped me bring immense clarity to my business."

Before we started working together I was in a place where I knew I needed the business to grow and I knew I needed to prioritize my own financial health, but I wasn't exactly sure what the steps were or really how to get there. You helped me reframe how to allocate our revenue and helped me think through the different challenges we have faced. After working together, I feel like I understand the financial aspects of my business and all the different components of a healthy business.〡 Rachael G.

This sounds like a dream! I'm ready to apply!

We are your high touch, all-in-one, done-for-you financial team.

We work smart to seamlessly integrate expert advising with bookkeeping, tax planning & compliance.

We provide women entrepreneurs with the support they need to secure their financial future while doing the work they love.

Are you ready to simplify your financial world?

People First Finance

We are People First Finance