Smarter Money Management

Strategic Accounting, Advising and Tax for Agencies and Service Providers, By a Women-Led Team of Experts

Thoughtful Financial Support for Growth

Managing your finances while growing a business can feel overwhelming and isolating. The doubts, the anxiety, the sleepless nights over making the next (and right) financial move — it’s exhausting.

At People First Finance, we exist to help you change your narrative. We're not just finance experts; we're your partners in progress and your allies against overwhelm.

Picture this: a professional full-service fleet of financial experts, all working towards your definition of success: That's People First Finance. We help you transform complexity into clarity, hesitation into confidence. 

At People First Finance, we do finance differently.

Scaling your business? Discover how Advisory Services Can Help

As you grow, your problems shift. 

If you’ve experienced:

  • Unfulfilling relationships with financial professionals that don’t move the needle in a meaningful way

  • A daydream where you have the clarity you need to make smart decisions and take smart risks to grow your business

  • The desire to have the details taken care of by reliable experts

We offer the full-service financial services agency owners and service providers need for growth. 

What We Offer

Combining Strategic Guidance with Traditional Accounting for Clarity and Peace of Mind

You don’t have to struggle to get a grip on your finances anymore. We offer comprehensive financial services that grow with you and help you get results.

Better Bookkeeping

High Touch Support

Weekly Bookkeeping, monthly guidance and on-demand support.

Best for freelancers and solopreneurs in service-based industries.

Accounting

Detailed Profit Tracking

Weekly Bookkeeping plus Controller and monthly financial analysis.


Best for agencies and service-based businesses with teams who need more detailed bookkeeping.

Strategy

Financial Wellness

Monthly or quarterly 1:1 meetings on financial strategy, goal setting and analysis to make better decisions today - and understand how they impact tomorrow.

Tax: Year Round Planning

Preparedness, strategy and expert guidance for State and Federal income tax filings.

  • “I highly recommend People First Finance to help manage your bookkeeping, tax planning, and financial advising. People First Finance is a high quality and reasonably priced agency that has a very personable and wonderful team that is quick to respond to your needs while also delivering a top notch service. I have had a great experience with People First Finance and hope to continue working with them for years to come. People First Finance is helping our company stay healthy and in successful operation.”

    TONY J. | PHOTOGRAPHER

  • I've had PFF as my virtual CFO team for the last 2 years. The staff have been exceptional at keeping my books clear and concise, as well as giving me strategy and tax support. I feel I am in good hands with Luisa and her team. Anyone I show my P&Ls to are super impressed by the work, and they are continuing to support me as I expand my business. I am super grateful to have a team who are PEOPLE, who extend kindness & flexibility & active listening rather than someone who just does my books. Highly recommended!”

    LINDSAY T. | PLAY SPACE OWNER

  • “As a small business owner, I struggled for years to find someone to help me with my financial affairs that I liked and that I could trust. If you're serious about getting your finances in order, I can't recommend People First Finance enough. Luisa and her team are knowledgeable, responsible, and committed. Call them, call them, call them today. They've made a world of difference to my day to day and my bottom line. One of the best business decisions I ever made was to hire PFF. Do it!”

    ERIC R. | DESIGN AGENCY OWNER

Who We Are

Virtual CFOs, Accountants and Tax Professionals

We are your complete full-service financial team under one roof

We are an attentive team of women finance professionals who are ready (and excited!) to crunch those numbers and help increase your chances of long-term success.

Getting Started is Easy

01 Book A Call

Make sure our services are the right fit for your business and your budget. We'll answer any questions you have about managing your money better, and how we can support you.


02 select your package

Decide which service package works best for you, your business goals and your budget. 


03 Onboarding

Approve your proposal, sign your 6 month contract and begin the 2 week onboarding process. You'll have a dedicated account manager by your side every step of the way.


“I had the opportunity to work with Luisa and her team at People First Finance, and I was so impressed with the service they are providing their clients!

The values and vision Luisa brings to her work shines through and ignites her entire team with the same passion for excellence. It’s rare to be given the gift to work with someone who genuinely lives from the belief that a rising tide lifts all boats. Whether you’re looking to work with Luisa on her team or hire her team for your business, I can’t recommend her and People First Finance highly enough!”

Ready to get a solid grip on your finances?

Apply to work with People First Finance today.