Designed for Supporting Women Agency Owners and Service Providers

Explore Our Results-Driven Financial Services

Experience the Peace of Mind that comes from High-Touch, Responsive Financial Support

Our comprehensive team of finance specialists all under one roof (yours!) working for you and alongside you clarifying your full financial picture

Curated financial planning specifically for businesses like yours at your exact stage of growth 

Responsive 24-hour turnarounds on all support requests with a dedicated account manager who knows your business –inside and out


Our unique approach at People First Finance fuses careful accounting, strategic guidance, and personalized support that ensures your financial well-being and eliminates fear and anxiety over your numbers once and for all.

Accounting

Ensure Accuracy

We optimize your accounts with weekly bookkeeping that enables you to make data-backed decisions when you need them.

Advisory

Future Focused

Consistent financial strategy, goal setting, and analysis to make better decisions today—and understand how they impact tomorrow.

Tax

Proactive Tax Compliance

Stay prepared with guidance along the way-not just at tax time so you only pay what you truly owe.

Payroll

TIMELY, STRESS-FREE COMPENSATION

We run your employee and contractor payroll through Gusto and offer annual 1099 filings by January 31st.

“If you are a woman business owner, Luisa Alberto is someone you want to know.

She and the People First Finance team truly GET the challenges of a service-based business in growth mode — and they are the thoughtful and detail-oriented financial dream team you want (and need!) by your side for bookkeeping, accounting, tax, and financial strategy support. And along with her years of experience and financial expertise, Luisa is a delightful human being who brings a smile and encouragement to every conversation and interaction.”

CORE SERVICES

Accounting, Advising, Tax & Payroll

Tailored to meet the needs of scaling agencies and service providers with annual revenues of 350K+, and boasting a team of contractors and employees, our comprehensive package provides advanced financial strategy, careful tax oversight, and streamlined accounting administrative support.

Package Includes:

  • Business transactions recorded weekly

  • Business accounts reconciled monthly

  • Financial reports prepared (Profit & Loss, Balance Sheet, Cash Flow Statement) monthly

  • Walk through of financials recorded and shared monthly

  • Timely bi-weekly or monthly payroll run for employees and contractors, as per pre-determined schedule agreed upon by client and PFF

  • Support for onboarding new employees and contractors via Gusto

  • Annual 1099 end of year filings prepared by January 31st

  • Monthly meeting with Financial Consultant

  • Consult regarding: cash position, forecasted cash, profitability

  • Written documentation and/or mtgs re quarterly estimated tax payments, how and when to make those payments

  • Annual Federal and State business (1) + personal (1) filings included an additional fee assessed for any additional filings

Investment starts at $2K/month

Three Simple Steps to Financial Freedom

Apply to work with People First Finance 

Share your insights and challenges with us. Share what's working for you and where you need the most support.

Connect on a discovery call  

If we’re a match, you hop on a discovery call with our PFF Leadership Team. Together, we’ll identify issues, strengths and opportunities for improving your business financial health. 

Transform your finances with a team that cares  

You’ll begin our 2-3 week onboarding process with an experienced Account Manager by your side, making the process as simple as possible.